6th December 2023 – (Hong Kong) As the Christmas season approaches, the question of what gifts to buy becomes increasingly relevant. To shed light on this matter, the analyst team at Picodi Hong Kong conducted a thorough examination of Google query statistics and compiled a ranking of the most sought-after Christmas gifts.
The team analyzed a wide range of gift suggestions, encompassing both traditional presents like chocolates, toys, and cosmetics, as well as modern tech items such as smartwatches, smart speakers, and air humidifiers. By comparing the popularity of these queries in December 2022 to their average popularity throughout the rest of the year, they gained valuable insights into Hong Kongers’ gift preferences during the festive season.
According to the data collected and analysed by Picodi, the most popular Christmas gift in Hong Kong is a scarf. In December, the number of Google queries related to scarves increased by an impressive 339% compared to the average from January to November. Following closely behind in second place is a coffee set, experiencing a significant 269% surge in popularity. In the third spot is the humble beanie, with a noteworthy 237% increase in interest.
Here is the list of the top 10 most searched Christmas gifts in Hong Kong:
- Scarf – 339%
- Coffee set – 269%
- Beanie – 237%
- Scented candle – 219%
- Humidifier – 172%
- Gift set – 161%
- Sweater – 159%
- Bathrobe – 87%
- Socks – 54%
- Eau de toilette – 52%
Diverse Gift Choices in Other Countries
While Hong Kong’s preferences reflect a love for cozy and practical items, other countries exhibit different gift trends. In Singapore, for example, the top three choices are an electric grill, scented candles, and gift sets. In Malaysia, thermal mugs and gift cards are particularly popular. In Australia, gift sets and gift cards also stand out as common Christmas presents.
For a global perspective, Picodi compiled a worldwide ranking of the top 20 Christmas gifts based on search queries. Here are some highlights:
- Gift set – 510%
- Cosmetics set – 257%
- Gift card – 150%
- Scarf – 140%
- Thermal mug – 139%
- Air humidifier – 105%
- Scented candle – 96%
- Eau de toilette – 84%
- Coffee maker – 77%
- Lego set – 60%
- Massager – 60%
- Perfumes – 55%
- Wireless headphones – 55%
- Mug – 49%
- Stuffed toy – 47%
- Puzzle – 43%
- Wafflemaker – 43%
- Hairdryer – 42%
- Electric shaver – 42%
- Board game – 42%
It is evident that gift sets and cosmetics sets dominate the global ranking, followed by popular items like scarves, thermal mugs, and air humidifiers.
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