10th January 2025 – (Hong Kong)
A Hong Kong woman, identified as Ms Chuang, has recently followed the trend of public reporting by sharing her experience on the Xiaohongshu platform. Holding her Hong Kong identity card, she accused a popular hair salon in Shenzhen of causing her severe hair loss after spending approximately 3,000 yuan on a treatment. Medical assessments revealed that her hair follicles were significantly damaged.
Ms Chuang alleges that the salon deliberately misled Hong Kong consumers and confirmed that the Shenzhen market supervision authority has initiated an investigation. She urged fellow Hong Kong residents to opt for reputable businesses or to have their treatments done locally.
Her two-minute video, which shows her bald patches, features her speaking in Mandarin while making her accusations against the salon located in the Royal Court Plaza.
In her video, Ms Chuang described how she was drawn to the salon by the promotional activities of a well-known hairstylist. However, what was supposed to be a transformative experience turned into a “disaster.” She detailed a mishap during the perming process, claiming that the chemicals penetrated her scalp, causing intense pain that felt like her skin was being burned.
Following the treatment, she experienced months of discomfort, including headaches and excessive hair loss, ultimately leading to bald patches. Her frustration grew as the hairstylist appeared indifferent to her plight, leading her to assert that this was a case of exploiting Hong Kong customers.
In her written account, she expressed her despair over the risks associated with shopping across the border, asking, “What should I do when there are so many traps for Hong Kong consumers?”
In her report, she included a lengthy description of her ordeal: “Earlier, I visited the Wong Tee Plaza salon for a treatment that combined dyeing, perming, and care, costing 3,000 yuan. The results were worse than if I hadn’t done anything. The chemical smell was overwhelming, and I had concerns about the products used. After raising my complaints, the salon acknowledged the issues and promised to provide follow-up care. Feeling empathetic due to the current economic climate, I accepted their promise, but later realised the so-called care merely made my hair look better without addressing my scalp issues.”
She added, “Within just a couple of months, I was bald, and after consulting a doctor, I learned that my hair follicles were severely damaged. I have not received any responses from the salon, which leaves me feeling helpless.”
Ms Chuang described the salon as “a complete deception for Hong Kong consumers,” stating that they employed exaggerated promotional videos targeting Hong Kong clients, resulting in poor service quality and disappointing results. She urged Hong Kong residents to remain vigilant while shopping, advising them not to be misled by overly polished advertisements and to choose genuinely reputable businesses or stay local.
In response to Ms Chuang’s allegations, hairstylist Haide provided a statement on January 10, affirming that Ms Chuang visited the D.X Salon at Wong Tee Plaza in September 2024 for a treatment that included a haircut, dyeing, and perming, at a cost of 2,400 yuan. After Ms Chuang expressed dissatisfaction with her hair colour upon returning to Hong Kong, he offered to rectify the issue at no additional charge and later refunded her 2,600 yuan.

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